Adorn Niiyaa products, hear their story and meet the genuine part of the world and you will be enlightened forever. Each yarn of these products exudes positivity, peace and happiness and wearing them is a blissful experience to say the least.
An enchanting travel to Marrakesh or A visit to Marrakesh
Discovering Marrakesh Style
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The desire to create is one of the deepest yearnings of the human soul.......- Elder Uchtdorf
A drive through the bustling roads and quaint alleyways leads me to my destination, the eclectic world of Niiyaa. As I look around, a softly lit window captures my attention. It beckons me to take a peek inside. The cozy ambience of the place mirrors the warm personalities of the co-founders, Aditi Tewari and Anurag Shrivastava. There's a quiet assurance in their taste that reflects in the designs. A lovely story goes behind the christening of the brand Niiyaa. Unravelling the many layers of human connection, humor and colours is the dominant element of the art that is created here. Artsy wraps are strewn around the place, each with a soul and character of its own, and replete with a quirky touch. Crafted to rock the fashion world, the pieces are a fabulous celebration of the intensely beautiful dimensions that lie in the imperfections of handlooms. The symphony of yarn and thread works together to soothe the senses. Elaborate craft techniques of weaving and embroidery have been incorporated in ways that have never been seen before. All the collections are a unique interpretation of the essence of the brand.
According to Aditi, "the aim is to give our customers strong wings to fly above the troubles of life. We do feel that there is a little bit of magic in everything, and it starts working for you when you truly believe in it." The pieces are infused with love and intent to create a restful place of art in a world filled with unrest. A lot of thought and emotion has gone into each stitch. The flow of slow stitches used to create the wraps infuses them with a depth and serenity, and gives you those moments to go within and be grateful for all that is. Niiyaa brings you centuries old crafts from far flung areas, and amalgamates them through a common thread. The inspiration has been drawn from travels to faraway places around the globe. Some of the floral and animal motifs are laced with interesting anecdotes, ancient traditions and a deep symbolism, they bring the wearer good health, joy, love and happiness. A re-emergence of the Silk Route can be seen in some of our hand-painted pieces inspired by the ancient trade network.
"We had a vision of weaving a fabric of strong human connections through our work, and we believed in it," says Anurag. The brand has been working tirelessly to revive the country's rich legacy of textiles and crafts, and generating sustainable employment for the artisans. Master weavers have mingled the wisdom of thousands of years with extraordinary skill and ingenuity, to create a new aesthetics of fashion that replenishes the soul. The aim is to seamlessly blend age-old craftsmanship with modern sensibilities to cater to a global audience. Innumerable hours and days that these textiles have spent absorbing the loving energy of the artisans makes them one's dearest companions. No matter what era these pieces flow into, their timeless beauty will seep into your soul. At the very heart of Niiyaa's ethos lies the desire to create a kinder world that embraces and nurtures our common humanity. The free-spirited wraps embody all that the brand stands for.
When I wear a silk scarf I never feel so definitely like a woman, a beautiful woman......- Audrey Hepburn
At times a little pick-me-up is needed to add in some interest to your outfit, those little touches that make the biggest difference. One of the easiest ways to amp up your personal style, is to wear a fabulously tied scarf. There are innumerable ways in which you can drape a scarf, and make it look new each time you adorn it.
One can pick from a wide array of styles and options. From a casual look to a professional outfit, the accessory transcends seasons and occasions. Scarf styling is a form of art that can be perfected with a bit of practice. We're here to tell you all about it.
1. The classic loop - This is such an easy way to wear a scarf and it looks so good. Fold the scarf in half and put it behind your neck bringing both the ends to the front. Now pull the loose ends through the loop.
2. The cowl neck - Place your scarf around the neck so that one end is shorter than the other. Wrap the long end around your neck twice, and finally tuck in the loose ends.
3. The infinity - The easiest way to wear an infinity scarf is to wrap it around your neck in two simple loops. It can also consist of one short loop close to the neck and one long loop. You can add a third loop for some more warmth.
4. The twisted necklace - Place an oblong scarf around your neck and tie a half knot in the center. Take one end and loop it around the other side, and finish it with a knot. Repeat the same on the other side.
5. The neck knot - Take a small silk scarf and wrap it around your neck in a manner that both the ends fall together on one shoulder. Knot the two ends together to create a look that is sure to make heads turn.
6. The turtleneck - Place a scarf on your shoulders and loop one end around the neck. Repeat the same with the other end. The two ends should hang a little in the front. Tuck in the loose ends.
7. The cowgirl - Let the cowgirl scarf take over your wardrobe with a style that is deliciously vintage. Fold your silk square diagonally in half, place the base of the triangle in front of your throat, and pull the two corners around your neck. Now loosely tie a knot in front.
8. The simple knot - Fold a pretty scarf in half and drape it over your shoulders to create two tails. Tie one tail around the other delicately, and let the tails fall softly in the front.
9. The pretzel - Take an oblong scarf and fold it in half. Drape it around your neck in a manner that the loop is on one side and the two ends, on the other.Twist the loop and thread the top end through it. Now pull the bottom end through the loop firmly. Add some finishing touches and you are good to go.
10. The bag accent - Twist a small silk scarf around one of the handles of your bag, and tie the tails into an exquisite knot or bow to update your favourite bag.
The miracle accessory when worn correctly can easily transform your look, and infuse some vintage-inspired sophistication and detail.
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A scarf has to be the most beautiful thing ever invented to wear! It's a winding, a continuity, an infinity! I love things that are endless, I hate them to stop. It's like order and disorder - I rather love disorder and things that move, it's a state where one gets more things done!
– Sonia Rykiel
A scarf is a versatile piece of fabric that can be styled in so many interesting ways. It could be wrapped around the neck or shoulders, or even draped over the head. Scarves are used for warmth, to shield against the sun, wind, or pollution, and to make a fashion statement. In many cultures, a scarf is also used for religious occasions. It was first noticed as a fashion accessory long ago in ancient Egypt when the fascinating Queen Nefertiti wore it under her jeweled headpiece. She also tied it around to enhance the beauty of her swan-like neck. When worn artistically, it can instantly elevate your look. A beautiful addition to your wardrobe, a scarf can be square, rectangular, or triangular. They come in a large variety of fabrics and stylishly whimsical options. Our love affair with scarves is unlikely to end anytime soon.
Fabrics like cotton, wool, chiffon, linen, and silk are mostly used to craft this accessory, but these days synthetic materials like rayon and polyester are also being used to cut down on costs. Nothing exudes luxury like a handcrafted silk piece. Originally a creation of Hermes, a luxury house steeped in heritage, the iconic silk scarf created by them was something very few could afford to buy. The first Hermes square scarf was made in 1937.The design was based on a woodblock drawing by Robert Dumas, a member of Hermes family. Some of the designs feature equestrian details, it is something that is deeply entrenched in the history of the brand. Luxury brands including Hermes, Burberry, Coco Chanel, Gucci and Prada are some of the leading manufacturers of luxe scarves in these times.
With the flurries starting to fall, what better way to layer up than an oversized wool scarf. These neck-warming goodies are perfect to stay super cozy, and at the same time look incredibly chic. Let's look at the multitude of scarves available for your delectation…...
Types of scarves based on material…
1 Cotton scarves - These all-season friendly scarves are unique and reassuring. Made of cotton yarn, some are machine made while others are woven by hand. They feature fabulous designs and patterns in myriad hues. Some of the handmade cotton scarves created by Niiyaa have been inspired by the breathtaking beauty of nature. These can also come handy when you need to wear face coverings in public, where social distancing is difficult to maintain. Drape, loop, or wrap them around to turn your ensemble into fashionable attire.
2. Linen scarves - Go versatile with these highly collectable scarves that come in a variety of beautiful colors and patterns. These airy weaves exude great taste and fine elegance. Due to its natural ability to absorb dyes beautifully, they are available in a huge range of colors. You can wrap it around or even use it as a beach skirt. Soft and non-bulky, they have a wear-with-all appeal and can help you look effortlessly stylish with minimal efforts.
3. Silk scarves - Incredibly luxurious and beautiful, pure silk scarves lend a retro charm to any look. The best known silk is obtained from the cocoons of the larvae of mulberry silk worm. The small square ones can be tied in an enticing knot to grace your neck, and add a stunning accent to your outfit. They've made a comeback as one the hottest fashion accessories. The pieces created at Niiyaa can take as long as a year to evolve. These classic pieces can also be draped over the head to give your hair a more polished look.
4. Chiffon scarves - Chiffon is a light-weight, plain-woven, sheer fabric. Chiffon scarves are flowy and gossamer like, best used for the glorious season when the flowers are blooming, butterflies are flitting about, and there's a spring in your step. They have a soft elegant drape and styles in so many innovative ways. Delicately graceful in appearance, you can wrap them around your waist or decorate your hat with it, or create a fashion statement by using a pretty brooch or scarf ring to hold the scarf in place around your shoulders.
5. Cashmere scarves - Luxurious and very expensive, Cashmere is a precious fiber that is derived from the soft undercoat of goats dwelling on the high plateaus of the Himalayas. Scarves made from this wool are light-weight, and available in a mélange of colors and patterns. An epitome of timeless luxury, they are soft and uniquely comfortable around the neck. Wrapping it around feels like a very warm hug, and perfect to protect oneself from the bitter cold. Crafting them is a long process that might take days, or even months.
6. Satin silk scarves - Satin is a material constructed using the satin weave method, one of the three basic textile weaves. Originally a silk fabric, the material is now made of synthetic yarn too. These glossy pieces of art can be worn both in the summer season and the cooler months, depending on the thickness of the piece. They come in different patterns, colors, shapes and sizes. You can use them as a hair accessory for a casual Boho look.
7. Wool scarves - A very popular material used for scarves, it is derived from the fleece of sheep. The oversized wool scarf or blanket scarf is a great way to infuse some style into your winter wardrobe. These scarves would protect you from the treacherous cold, and last for years without fading or stretching. It has a unique fiber structure that does not let any body odor seep into the fabric. Wool scarves are investment pieces that stand the test of time in terms of style, warmth and value.
Types of scarves based on occasion/season..
1. Casual scarves - Pair a printed or textured linen wrap with your outfit for a long walk in the woods, or a lazy afternoon with a loved one.The gossamer, flowy kind of scarves can be worn with a simple dress to pick flowers from a spring garden. A handwoven scarf will give you wings to sail through your day with joy in your heart. You can combine a muslin polka dot scarf with a striped outfit for a casual look. These are a must-have in your wardrobe.
2. Winter scarves - These cold weather scarves are typically made of wool, mohair or cashmere to warm the cockles of your heart. Whenever you need a warm hug on a chilly winter day, a winter scarf would do that for you and a lot more. These winter scarves add so much to your look and make you feel as if you're still nestled in the warmth of your cozy bed. One can choose from a long list of options, be it a blanket scarf, a fur scarf, a silk scarf, an infinity scarf, and so many more.
3. Neck scarves - Apart from tying it around your neck, you can wear it as a bracelet or tie it to your handbag. You can wrap these around the neck and tie them in a knot in the front or the side. These can also be used as a girl scout neckerchief, or to indicate identity and belonging in some schools and universities. The material that is used for neck scarves is soft, and feels beautiful against the skin.
4. Summer scarves - The fun, light-weight summer scarves infuse a delicate charm to your look. These come in various materials like cotton, linen, light-weight silk, chiffon etc. Summer scarves made at Niiyaa tell beautiful stories, and have been inspired by the love for art. You can wear a spring inspired scarf with your summer dress to sprinkle your magic all around. The look can be varied by tying the scarf in various ways. You can drape it around your neck, or toss it over your shoulders to complete your look.
5. Dress scarves - The dress scarves amplify your look and make you look absolutely stunning. They would make you feel well put together and add a finishing touch to your ensemble. Dress scarves are available in many types of material. They can have embellishments, embroideries or a fringe element, and can be worn for many different occasions. You can pair a sage green silk scarf with an apple green or ivory dress and add some interesting accessories for a classy look.
6. Soccer scarves - Soccer scarves usually feature club crests, team names, slogans, stripes and fringed edges, and can be made from silk or wool. One can keep their style and also support their team with these scarves. These scarves display team camaraderie and your support to the players on the field. They can be paired with puffer jackets or bomber jackets for an effortlessly stylish look, and showcase your love for the game. Wearing a soccer scarf is a time honored tradition.
7. Formal scarves - These scarves are perfect to make a formal night on the town super stylish. You can pair your nude heels and bag with an earth toned silk scarf. Formal scarves are usually made from natural fibers such as silk, cashmere, pashmina, wool, linen and a variety of blended materials. Classic silk square foulards also look lovely when worn for a formal occasion, these art pieces gained popularity amongst the Hollywood divas in the 1950s and have now made a resounding comeback. An embellished chiffon piece can also be used to cover bare shoulders in formal ensembles.
Scarves are undoubtedly the ultimate fashion accessory that can liven up any outfit. One of the oldest style staple in the history of fashion, the classic accessory holds a great depth of meaning. Since time immemorial, both men and women from around the world have worn these pieces of art. It is perfect to totally revitalize your look, and amp up your style quotient. Curate a collection that incorporates the season's hottest trends into your wardrobe, and showcases your own personal style and creativity.
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A 200 years old art form of patterning using fragrant molten wax. Niiyaa wrap is a canvas for this artist’s imagination
It is that time of the year when the dreamy afternoons are drenched in a languorous charm. The tiny raindrops rest on the pleats of the verdant foliage to form a delicate necklace of translucent pearls, sprinkled with hints of silver(fairy dust). Brings back memories of a quaint little village located in the eastern Indian state of West Bengal, where these lovely Batik pieces were created. The raw beauty of the place during the monsoons is a feast for the senses. Almost like a vividly evocative watercolor painting. Batik is an age-old technique of wax resist dyeing on textiles. Fragments of exquisite antique tapestries provide ample historical testimony about the glory of this ancient art form. The delicate patterns are etched using a copper canting tool, which holds the molten wax. The fabric is then dyed in a fashion that the colour only permeates the parts where wax hasn't been applied. Once it dries, the wax is removed to reveal magical results. The process is meticulously repeated several times to achieve stunningly intricate patterns.
In the past, these exotic art pieces were taken to faraway lands on merchant ships carrying bolts of fine silk and rare spices. Batik is not merely an art form but also a fascinating legacy, that echoes so many intriguing stories of the days gone by. The luxe wraps created at Niiyaa are pieces of heritage which would take you down a fragrant path, deep into the corridors of history. The collection boasts of indelible classic pieces, meant for the possession of a connoisseur, and exudes warmth and joie de vivre in each swirl of colour. Set against a backdrop of lush mango trees laden with aromatic fruit, the artisan's workshop is a treasure trove of artfully crafted Batik pieces. He leads a quiet life devoid of any artifice, which finds manifestation in the art that he creates.
Each wrap has been hand painted using the complex 'tulis' technique, a painstaking procedure which takes around 50-70 days to complete. The meditatively slow process ensures a beautiful result each and every time, and brings to the fore a masterpiece. In these tumultuous times, our creations have been lovingly crafted to provide a healing antidote for the soul. Niiyaa's nimble fingered master artisan has evolved a unique style of his own which is enhanced by his innate sense of artistic comprehension and ability to extract the infinite out of the finite. Inspired by the wonders of nature and a rich cultural heritage, we bring to you a perfect offering. The mindfully crafted pieces speak a global language without compromising on heritage and craftsmanship, and are a befitting ode to an ancient art form.
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