Making of Niiyaa

The desire to create is one of the deepest yearnings of the human soul.......- Elder Uchtdorf

A drive through the bustling roads and  quaint alleyways leads me to my destination, the eclectic world of Niiyaa. As I look around, a softly lit window captures my attention. It beckons me to take a peek inside. The cozy ambience of the place mirrors the warm personalities of the co-founders, Aditi Tewari and Anurag Shrivastava. There's a quiet assurance in their taste that reflects in the designs. A lovely story goes behind the christening of the brand Niiyaa. Unravelling the many layers of human connection, humor and colours is the dominant element of the art that is created here. Artsy wraps are strewn around the place, each with a soul and character of its own, and replete with a quirky touch. Crafted to rock the fashion world, the pieces are a fabulous celebration of the intensely beautiful dimensions that lie in the imperfections of handlooms. The symphony of yarn and thread works together to soothe the senses. Elaborate craft techniques of weaving and embroidery have been incorporated in ways that have never been seen before. All the collections are a unique interpretation of the essence of the brand.